Start a Grassroots RFID Initiative! The Relevance of Communication and Showcases on the Success of RFID.
Florian Resatsch, Jörg Aßmann, Thomas A. Schildhauer, Daniel Michelis · Journal of the Association for Information Systems · 2007
Since about 1994 there are now more microprocessors than humans on this planet.With technology advancements and lowered prices the trend will go on.But in a world of ubiquitous connectivity, computing-not computers-characterizes the next era of the computer age.Enabling technologies that support wireless connections, such as Radio Frequency Identification, are being implemented in many businesses to optimize processes and to track and trace objects automatically.But researchers around the world are already working to develop further applications and ideas related to ubiquitous computing beyond tracking and tracing.To discover why most discussions outside the university and the consulting arena haven't yet reached the point where the consumer perceives RFID as a living technology, we conducted a study during a large trade fair in Germany.The results and implications are presented in this paper.