A Study on the Relationship between Business Ethics and CRM
Jay In Oh, Hyunsik Seo, oh jun Kwon, Choi Hyoung Sub, Lim Kyo Hyun, Yang Han Joo · 한국로고스경영학회 학술발표대회논문집 · 2008
When corporations adopt and apply business ethics to the business practice, it has been known that there are several ethical issues, such as conflict of interest, fraud, and discrimination. While there are ethical issues in the Information Systems (IS) need to be settled, until now there have not been adequate methods or an empirical study to make an approach into those ethical issues. Therefore, the purpose of this paper is to find a method of applying business ethics strategies into the IS fields while identifying ethical issues in IS activities. Through an empirical study, this paper presents several results in the circumstance of corporations of which business ethical activities are high or low and CRM systems are adopted or not. In result, this paper concludes when corporations adopt CRM systems, they should also consider business ethical issues.