A GWAP Approach for Collecting Qualitative Product Attributes and Perceptual Mapping
Eiji Miyashita, Tomomi Nonaka, Hajime Mizuyama · Proceedings of the AAAI Conference on Human Computation and Crowdsourcing · 2014
An ESP-like game is proposed for collecting qualitative product attributes relevant to the preferences of consumers efficiently. It is also discussed how to analyze the qualita-tive attributes and the supplemental data such as matching counts and input times acquired through the game and to yield a perceptual map.