Designing a web site for one imaginary persona that reflects the needs of many
Heather Cunningham · Dialnet (Universidad de la Rioja) · 2005
We all know that you can't please everybody. You also can't design a Web site that works well for everybody. What's the solution? Create an imaginary persona with the characteristics of your main user group, and focus on its needs while making design decisions. Sound far-fetched? Read this article and decide for yourself.