What do the Neighbours Think? Computing Web Page Reputations.

Alberto O. Mendelzon, Davood Rafiei · 2000

The textual content of the Web enriched with the hyperlink structure surrounding it can be a useful source of information for querying and searching. This paper presents a search process where the input is the URL of a page, and the output is a ranked set of topics on which the page has a reputation. For example, if the input is www.gamelan.com, then a possible output is "Java." We describe a simple formulation of the notion of reputation of a page on a topic, and report some experiences in the use of this formulation. 1 Introduction The idea of exploitingthe "reputation" of a Web page when searching has attracted research attention recently and even been incorporated into some search engines [17, 7, 12, 3, 4]. The idea is that pages with good reputations should be given preferential treatment when reporting the results of a search; and that link structure can be mined to extract such reputation measures, on the assumption that a link from page a to page b is, to some degree, an endor...

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