Study on the Automated Negotiation Methodology for Solving Multi Attribute Negotiation
Hyung Rim Choi, Hyun Soo Kim, Soon-Goo Hong, Young Jae Park, Yong-Sung Park, Dong-Yeol Yoo · Journal of the Association for Information Systems · 2005
The spread of the Internet and development of e-commerce technology have redefined commercial transactions, and a succession of attempts to embody actual transactions has proliferated in the e-commerce environment.Several studies have been continuously attempted to embody the function of negotiations in the e-commerce environment, since negotiations have been performed in most transactions except those at a fixed price.This study presents various alternative plans for the multiattribute negotiation between purchasers and sellers to embody the automated negotiation system in the e-commerce environment and proposes a method of creating and evaluating an optimum negotiation plan according to user characteristics.