Individualising M-Commerce Services by Semantic User Situation Modelling
Stefan Figge, Andreas Albers · 2005
The following paper aims at providing a new implementation approach for the individualisation of M-Commerce services. Current market situation as well as academic discussion about intermediaries in the Internet economy will provide the plot for an infrastructure proposal that enables the semantic description of the mobile user’s situation to finally unleash the full potential of the mobile usage context. To proof technical feasibility, concepts offered by current IT-standards such as the Semantic Web, Web Services, J2EE and .NET will be assembled to an implementation scenario to demonstrate how individualisation can take place in the fragmented value network of M-Commerce.