Dynamic Information Visualization in B2C e-Commerce
Mao Lin Huang, Bernard Doyle · UTS ePRESS (University of Technology Sydney) · 2002
This paper describes the application of dynamic information visualization in the field of B2C e-Commerce.We discuss the traditional approaches for conducting B2C e -Commerce as well as some recent applications of visualization techniques in the field.We then present the research work done by us.We discuss the development of a 2D interactive visual interface for navigating large online product catalogs.We introduce our framework for Visual Online Shopping.This is a common activity in on-line e-Commerce.We discuss the application of the OFDAV browser as a means to assist buyers in navigating large product information spaces dynamically with a sense of information space.This technique helps buyers to select appropriate products by mouse-clicks in the visualization.The prototype is written in Java, JavaScript and PHP Script that simulates the online shopping experience.They are applicable to any e-commerce online purchasing application.