Future Scenarios on Bluetooth: Effects on Value Networks and Business Models
Liisa‐Maija Sainio, Taina Sikiö · Kluwer Academic Publishers eBooks · 2005
The paper presents a study investigating the effects of Bluetooth - a short range wireless technology for Personal Area Networks - on value networks and business models of the players of infocom industry. Bluetooth is examined from a strategic perspective, including its nature as an enabling technology, a value innovation and a potentially discontinuous innovation. The employed methodology has characteristics of futures research and scenarios are used as a basis for group discussions, which are analysed qualitatively. The results indicate that greatest changes will occur in operators’ and content providers’ value networks and business models.