Search Engine Optimization (SEO) Guidelines
Jonathan Kennedy · 2014
rces Creating Web Content Who writes the website content? The staff of each office or department knows the subject matter for their website better than anyone else. For this reason, any program/office/department with a website on messiah.edu is responsible for writing their site’s content and also designating a person(s) in their program/office/department to post and edit the site’s content (usually with Contribute) as needed after it is built or redesigned by the web team. When a site is redesigned, much of the existing content often can be repurposed from the current website and new content can be added to any new areas of the site. The web team is not responsible for making routine content changes to another department’s website but will assist in migrating existing content to a redesigned or newly built site. The web content editor is also available upon request to provide some basic technical assistance in setting up areas of specialized web content such as blogs, photo galleries, videos, podcasts, areas for social media, etc. for official Messiah websites. Provide a link to a form or minimally an email and/or phone extension. A few helpful hints for content creation and website optimization Be concise The strongest written content for the web is concise and formatted into short sentences and broken up into brief paragraphs using keyword-rich headers so that readers can scan a page and find exactly what they are looking for quickly. Bulleted lists are also helpful where appropriate.