Business Intelligence Through Personalised Location-Aware Service Delivery
Tanko Ishaya · InTech eBooks · 2012
Advances in Customer Relationship Management 58The key to successful development of LAS is the ability to provide users with correct, preferred and personalized content.Furthermore, user preferences and profile adjustment is necessary for an acceptable and usable personalised LAS delivery.This chapter presents an investigation on the development of a LAS delivery framework, by integrating user's personal preferences, profiles, an efficient adjustment algorithms, attributes of their geographical location and the application BI processes in order to provide personalised LAS.The remainder of the chapter is organised as follows: Next section (Section 2) provides a theoretical background by presenting a thorough review of existing LAS applications, systems and enabling technologies including current approaches to user preferences/profiling and recommendations.Section 3 describes the development of a LAS delivery model based on a set of user requirements, which integrates user's personal preferences, profiles, an efficient adjustment algorithms, attributes of their geographical location and the application BI processes.Section 4 describes the development of a personalized Scarborough LAS demonstrable prototype system that is able to respond to user profile adjustments and an evaluation of the approach, effectiveness of the prototype presented in Section 5. Section 6 concludes by discussing some of the lesions learnt, the limitations of the approach and further work being undertaken. LAS Categories LAS Applications TypeInformation and Navigational Systems locating social events and people Pull locating essential /nearest services such as hospitals and medical centres, emergency centres, stores, police Pull receiving alerts -such as Traffic Jam warnings Pull or Push information requesters -eg.news services, treasure hunts Pull navigational systems -such as Tom-tom Pull and Push Business & Management systems targeted advertising or promotional operations Pull and Push location sensitive billing -eg toll payments Pull and Push fleet scheduling -such as taxis Pull and Push asset /resource tracking and recovery systems Pull or Push common profile matching Pull tracking medical staff and patients care systems Pull and Push Security Systems localised parental control -allows parents to know where their children are How to referenceIn order to correctly reference this scholarly work, feel free to copy and paste the following:Tanko Ishaya (2012).