Community‐Based Innovation Contests: Where Competition Meets Cooperation
Angelika C. Bullinger, Anne‐Katrin Neyer, Matthias Rass, Kathrin M. Moeslein · Creativity and Innovation Management · 2010
While the principle of competition has long been found to be conducive to innovation, community‐based innovation contests additionally offer the possibilities of interaction and cooperation among participants. This duality makes innovation contests an interesting field for both academia and practice. However, a surge in practical implementations stands in contrast to a still restricted body of academic knowledge in the field. To close this gap, drawing on a boundary spanning perspective, we examine if and how cooperation in the competitive setting of innovation contests leads to innovativeness. Cooperative orientation of contest participants is explored within a community‐based innovation contest run in 2009 at one of the largest universities in Germany. We analyse a complete set of data collected during the contest, data from a follow‐up survey among individual participants (n = 943), as well as video and audio footage from four focus groups. Findings suggest that a very high as well as a very low degree of cooperative orientation result in a high degree of innovativeness, while a medium degree of cooperative orientation results in a low degree of innovativeness. Additionally, this research extends the concept ofboundary spanningby identifying two subtypes:proactiveandreactive boundary spanning.