Value creation from an In-Vehicle Infotainment Perspective: A Case Study
Robin Larsson, Maryam Zarrinjouei · Gothenburg University Publications Electronic Archive (Gothenburg University) · 2011
Infotainment in the automotive industry is moving to a new level with different customer expectations and a demanding market. This paper set out to investigate what values that could be added by using a infotainment platform with these characteristics. This is approached with a case study at a big automotive company. The study presents which values that could be created by using a new infotainment platform. The paper serves as a report to give a view of values that can be created by using an open source infotainment platform in the automotive industry.