Association Rule Mining
Yew-Kwong Woon, Wee Keong Ng, Ee‐Peng Lim · IGI Global eBooks · 2005
Association Rule Mining (ARM) is concerned with how items in a transactional database are grouped together. It is commonly known as market basket analysis, because it can be likened to the analysis of items that are frequently put together in a basket by shoppers in a market. From a statistical point of view, it is a semiautomatic technique to discover correlations among a set of variables.