Using Big Data and sentiment analysis in product evaluation
Lada Banic, Ana Mihanovic, Marko Brakus · International Convention on Information and Communication Technology, Electronics and Microelectronics · 2013
When purchasing a product for the first time one usually needs to choose among several products with similar characteristics. Companies use to promote their brands and products pointing out good characteristics avoiding to mention the poor ones. The best way to choose the most suitable product is to rely upon the opinions of others. The system to be described here collects opinions about hotels from the web, evaluates them, aggregates these evaluations and offers cumulative, easy-to-understand information. Generated information is intended for the possible prospective customer, but also for the hotel managers providing them with additional guidance in future business development.