Personalising On-Line Configuration of Products and Services
Liliana Ardissono, Alexander Felfernig, G. Friedrich, Anna Goy, Dietmar Jannach, Marcel Meyer, Giovanna Petrone, R. Schäfer, W Schütz, Markus Zanker · 2002
The sales of complex configurable products and services on the Web is challenged by the large number of technical details to be specified during the configuration process and by the fact that the customer base has heterogeneous requirements and knowledge about the items to be configured. Effective personalisation strategies are thus critical to the development of successful Web-based configuration systems.