Intelligent visualisation of social network analysis data

Phillip Higgins, Deborah Richards, Mike McGrath · 2000

Social Network Analysis (SNA) (Scott 1992) is the analysis of network data gathered in a social context. It has been used to examine social phenomena in such diverse areas as local communities, international organizations and sporting clubs. However, while the data collected by Social Network Analysts is eminently computable it has taken until relatively recently for SNA to make it’s way into the computing field. And while there is almost an abundance of empirical-analysis type programs, the methods for viewing them analytically are currently limited. Existing SNA visualization software either shows too little detail or has poor functionality, especially when large numbers of nodes are concerned.

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