Efficient technique for personalized web search using users browsing history
Anoj Kumar, Mohd Tashfeen Ashraf · 2015
In today's world, every information available on World Wide Web present in digital form. Different Information retrieval (IR) technique are used for retrieving required information on huge heaps of information but there is great difficulty in retrieving relevant information according to user preferences in return of simple short query with generic web search. So, we need to enhance the power of web search to retrieve relevant information. This paper is an attempt to improve the search efficiency of web search. In this paper, we proposed a framework for personalized web search which uses a dynamic user profile to automatically update user profile and collaborative filtering for considering recommendation which helps to retrieve search result and relevant document to user according to its need and preferences by diagnosing its web search behavior according to previous search history. The Experimental result shows the proposed method of personalized web search is more efficient over generic search engine.