Using Dynamic Page Construction to Reach Several Potential Audiences
Colin Chambers · World Conference on WWW and Internet · 1999
Many factors have led to the wide spread use of content databases on the web. The provider feeds information to and from their content database(s) through a system which tailors the required content into formats suitable for display on the clients’ machines. This paper looks at designing information feeds for a different set of client needs. It is often the case that the basic information base held by a provider is of interest to disparate client populations. The technology which provides the format for content feeds also introduces graphic and interactive design into the display. The impact of the site depends on these elements, and makes a fundimental difference to how (and if) the information is recieved. Two sites, one set of content I am currently working on a site which ‘speaks’ to two separate audiences. Content held in one central location outputs two separate sites which have different purposes. One site delivers information to students on the courses within Staffordshire University. The University would like to tell people in the community about opportunities for returning to education and lifelong learning. Both these need course information, but will approach their selection of information in separate ways, and need a different level of description. The process of creating separate design structures for separate users is as crucial as getting the same designs to appear on different technological formats