A New Conceptual Framework for Designing Cloud Computing Business Model
Jiae Park, Youngho Lee, Gigyoung Park · Korean Management Science Review · 2009
In this paper, we explore the cloud computing system that provides new business opportunities in IT industry. We clarify cloud computing environment and analyze key drivers of cloud service market. Motivated by the distribution process of cloud services, we design a set of cloud service models that pave the way for firm to identify profitable business cases. In addition, we propose revenue model for cloud service models according to services transaction system. Furthermore, we develop a modeling framework for selecting a suitable business model.