Data Mining Techniques for Segmentation
Konstantinos Tsiptsis, Antonios Matzakos Chorianopoulos · 2010
This chapter contains sections titled: Segmenting Customers with Data Mining Techniques Principal Components Analysis Clustering Techniques Examining and Evaluating the Cluster Solution Understanding the Clusters through Profiling Selecting the Optimal Cluster Solution Cluster Profiling and Scoring with Supervised Models An Introduction to Decision Tree Models Summary