Modelling and Mining Web Site Usage Strategies
Myra Spiliopoulou, Carsten Pohle, Maximilian Teltzrow · 2002
The success of a Web site is not measured in terms of the ingoing traffic but rather with respect to the business objectives pursued through Web presence. In the domain of Web merchandizing success is translated into accomplished purchases and statistics like conversion efficiency and micro-conversion rates have been proposed to quantify this notion of success. In other application areas success may be translated into signing a contract or establishing a contact to a physical person.