Mobile Electronic Commerce: What Is It? Who Uses It? And Why Use It?
Andrew Cook, Tanya Goette · Communications of the IIMA · 2015
When individuals and businesses conduct transactions electronically over a network using mobile devices, they have participated in mobile e-commerce. The advantages and disadvantages of mobile e-commerce are presented in this paper. This is followed by a discussion of who is using mobile e-commerce and why they are using it. Information is also presented on how to be successful with mobile e-commerce.