M-Commerce Services: Promises and Challenges
John Mathew, Suprateek Sarker, Upkar Varshney · Communications of the Association for Information Systems · 2004
This paper provides a brief description of two distinct approaches for designing and implementing M-Commerce services, the dominant location-based approach, and the gradually emerging context-based approach. The authors argue that the context-based approach, while more complex, holds greater potential for the future, given its inherent capability to reflect/support natural human social structures and behaviors.