QFD and Conjoint Analysis for Cybe-mentoring System for Female College Students

So-Young Sohn, In Sang Chang, Ji-Soo Lee · Journal of the Korean society for quality management · 2005

Providing female students with competitive advantages in their social activity became one of the important issues of the college education in Korea. Thereupon, for the purpose of more effective and systematic support for the female students, many universities have adopted the cyber mentoring system. However, customers' requirements for such cyber mentoring systems are not reflected at the initial stage, resulting in some inefficient performances. In this study, we propose a desirable cyber mentoring system reflecting female students' requirements by using QFD and conjoint analysis. We expect that the proposed system will help to cultivate high quality female resources in a more effective way.

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