Designing Support for Customers on the Web - A Methodology and A Case Study
Vijayan Sugumaran, Mohan Rao Tanniru · Journal of the Association for Information Systems · 2000
Firms have to use the Web to support a customer’s decision-making process, if they are to leverage this reach for competitive advantage. This paper attempts to look at how many well established DSS methodology issues can be applied, with modification, to firms building Web-based DSS, and illustrates some of the practical limitations and challenges by using a case study (i.e. developing a DSS for a “consulting ” organization).