Contractual Communities: Effective Governance of Virtual Worlds
Melissa de Zwart · Adelaide Research & Scholarship (AR&S) (University of Adelaide) · 2010
The effectiveness of the End User License Agreement (EULA) as a form of governance in online communities, contrasting the approach adopted in a social world, such as Second Life, to that in a game world, such as World of Warcraft is discussed. The indivisibility of the platform code from the creations built from that code creates a unique problem in purporting to grant new and separate rights of property in those creations.