Survey of explanation contents for gourmet product information in Japanese e-shopping sites
Ayako Hiramatsu, Takahiro Yamasaki, Kazuo NOSE · 2007
Various guidelines exist for explaining product information in e-shopping web sites that have rapidly increased in recent years. However, in Japan, it remains doubtful whether they are actually helpful. This survey report shows what kind of explanations about gourmet products are presented in Japanese retail e-shopping web sites.