Visualizing and Classifying the Pattern of User’s Browsing Behavior for Website Design Recommendation
I‐Hsien Ting, Chris Kimble, Daniel Kudenko⋆ · 2004
Clickstream data from e-commerce customers is a principal resource for evaluation of a website design. Many tools have been proposed for the visualization of Clickstream data [1, 2]. However, they do neither point to website design weaknesses nor translate into the improvements. Usually, an expert needs to go through an often lengthy and