A web-enabled intelligent approach towards digital marketing planning: the integrated system and its effectiveness
Shuliang Li, Jim Zheng Li, Hong He · WestminsterResearch (University of Westminster) · 2010
Formulating a sound digital marketing strategy is a challenging task. A Web-enabled hybrid intelligent approach that combines online simulation, fuzzy logic, if-then rules and Web databases in support of digital marketing strategy formulation is proposed and presented in this paper. The effectiveness of the Web-based integrated system is assessed through case study evaluation work, with initial results reported.