Managing Users Today for Success Tomorrow
Taylor Pierce · Apress eBooks · 2013
In the summer of 2011, I created a new app that I hoped would be a real success. After a few months of low sales, I decided to make the app freemium. With this new model, the app saw thousands of downloads each day. Server costs began to get pretty expensive, and the app was taking up a lot of my time. Server costs are generally calculated based on the amount of data your app’s database uses. If you have an app that has a lot of database interactions and a lot of users, your server costs can be hundreds of dollars a month. I wanted to move on to a new project, so I decided to sell the app. Although the app did not generate much revenue, it had a massive user base. I listed the app’s rights for sale; the app sold within 48 hours. What was interesting about this was that the buyer didn’t purchase the app because he liked it or because he saw it as a million dollar investment. He purchased it for the user base. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.