Using cluster analysis in Persona development
Nan Tu, Xiao Dong, Pei‐Luen Patrick Rau, Tao Zhang · International Conference on Supply Chain Management and Information · 2010
Personas are user models that represent the user characteristics. In this paper we describe a Persona creation process which combines the quantitative method such as cluster analysis with qualitative method such as observation and interview to produce convincing and representative Personas. We illustrate the Personas creation process through a case study. We use cluster analysis to group the users by their similarities in goals and decision-making preference.