Business case analysis in new product development
Tuomo Kinnunen, Aki Pekuri, Harri Jouni Olavi Haapasalo, Pasi Kuvaja · Global Journal of Management and Business Research · 2011
This paper proposes business case as a means for analyzing ideas coming through new product development (NPD) process. Business case analysis aids decision-making to commit NPD resources into right projects. Analysis consists of market assessment, technical assessment and financial analysis and reflects to strategic fit. The study introduces a business case procedure as a systematical way to build business cases. It defines a logical flow of essential tasks and steps for business case analysis. The procedure can be used as a baseline in any organization aiming to implement or improve systematical business case analysis in NPD process. The study is theoretical construction that reflects empirical business case practice.