Economics of Virtual Communities - The Case of the Berlin Stock Exchange
Jan vom Brocke, Christian Sonnenberg, Christoph Lattemann, Stefan Stieglitz · 2008
The use of social software and virtual community platforms in particular promises to offer opportunities for customer integration into a company’s value adding activities. Therefore, ideas and innovations generated by members of a virtual community can be analyzed and used in order to enhance the quality of products and services. However, evaluating economic consequences associated with the set-up, operation and maintenance of virtual communities on a quantitative basis has