Web Experience and Growth
Soussan Djamasbi, Wanbin Li, Mark Traietti, Lan Chi Thi Tran, Victoria Jade Valcour, John Wyatt, Fangwen Yuan · Journal of the Association for Information Systems · 2015
Measuring the impact of user experience on growth and return on investment is essential in making a business case for developing or redesigning websites in a company. Thus, examining factors that can impact the return on investment of web design are of great importance to companies. In this paper, we develop a basic model to provide a scientific framework for predicting the business value of web design. We test our model via an experiment using an actual live website in a Fortune 500 company.