Combining Exploitation and Exploration Through Crowdsourcing: The Case of Starbucks
Francesca Cabiddu, Manuel Castriotta, Maria Chiara Di Guardo, Paola Barbara Floreddu, Daniela Pettinao · 2012
In this paper, we explore the concept of crowdsourcing as a driver of the ambidexterity innovations capabilities and as a strategic tool to combine exploitation and exploration strategies in the innovation generation process. In doing so, we focus on the case of Starbucks Corporation, an international coffee and coffeehouse chain considered the largest coffeehouse company in the world. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.