AN EFFICIENT NEGOTIATION STRATEGY IN E-COMMERCE CONTEXT BASED ON SIMPLE RANKING MECHANISM
Malamati D. Louta, Ioanna G. Roussaki, Lambros Pechlivanos · 2004
Electronic commerce is expected to dominate the market if coupled with the appropriate technologies and mechanisms. Mobile agents are one of the means that may enhance the intelligence and improve the efficiency of systems in the e-marketplace. In this paper, we propose a dynamic multilateral negotiation model and we construct an efficient negotiation strategy based on a ranking mechanism that does not require a complicated rationale on behalf of the buyer agents. This strategy can be used to extend the functionality of autonomous agents, so that they reach to an agreement aiming to maximise their owner’s utility. The framework considers both contract and decision issues, is based on real market conditions, and has been empirically evaluated.