Data Driven Development for Mobile Applications
Oskar Wirén · 2013
The purpose of this thesis was to examine the suitability of applying data driven concepts developed for the web on mobile application development. This was done in order to give an overview of what is needed for a company to work with a data driven approach when developing mobile applications. A literature study was performed in order to investigate the state of the industry. This study gave background information about the relevant aspects of being data driven. To give the report a closer connection to Valtech, the company for which this thesis was developed, interviews were performed with consultants experienced in mobile application development. These interviews together with the literature study gave the materials needed to reach the conclusion thatit is generally a good idea to strive towards a data driven approach when developing mobile applications. This is however, dependant on the scale and the revenue model of the application. The interviews uncovered three applications that would be well suited to a data driven development approach. Two of them were large scale media applications that made the majority of their revenue on selling advertisement inside the application. The other application’s revenue was generated by the users booking taxi rides with the application, a revenue model very similar to an in-app purchase.