iES - An Intelligent Electronic Sales Platform
V L Stanton, W Korbe, Jie Gao · University of North Texas Digital Library (University of North Texas) · 2003
Current e-commerce systems support online shopping based on electronic product catalogs. The major issues associated with catalog-based commerce systems are: difficulty in distinguishing one retailer from another, complex navigation with confusing links, and a lack of personalized service. This paper reports an intelligent solution to address these issues. Our solution will provide a more personalized sales experience through the use of a transaction-based knowledge model that includes both the rules used for reasoning as well as the corresponding actions. Based on this solution, we have developed an intelligent electronic sales platform that is supported by a framework which provides the desired personalization as well as extensibility and customization capabilities. This paper reports our design and development of this system and application examples.