Levels of design: from usability to experience

Patrizia Marti, Antonio Rizzo · Use Siena air (University of Siena) · 2003

The “user-centred design” paradigm often encompasses fundamentally different strategies and methodologies that share the common objective of generating design solutions centred on theusers. In the paper we propose a framework, the “egg model”, that attempts to minimise thegenerality of current interaction design models and to define techniques that are most appropriateto different levels of design, from usability to interaction and experience design.

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