Marketing and Eye-tracking Machines: Research Opportunities for an Affordable Tool
Lance Gentry · 2007
Now that prices for eye-tracking machines have dropped to the point that many marketing researchers may afford them, there are many opportunities to conduct this type of Human-Computer Interaction (HCI) study with direct applications for marketing. This study briefly summarizes the limited literature on eye-tracking research as it applies to marketing and discusses marketing research opportunities using eye-tracking machines.