Construction of Social CRM System based on WeChat Public Platform
Linjun Sun · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 2015
The technical solution of Social CRM System was designed based on features of WeChat public platform.The main functions of the system were realized by utilizing Code Igniter framework, following an mvc pattern.The system is easy to be used and maintained.For enterprises, the application of the system can bring one-on-one marketing and service and rapid marketing information dissemination.It not only cuts down their cost on marketing but deepens interaction with customers and improves customer satisfaction.