An IC-system to apply push concepts in E-commerce transactions
Susanne Robra-Bissantz, Angela Zabel · 2006
Abstract: Amajor problem ofe-commerce is the high rate of customer initiated abortions of processes. It may be solved by the implementation of a Push System that supports the webshop. One major module of the Push System is the Pushflow Manager that proactively l eads customers through their processes by taking over tasks or triggering following activities. Its theoretical background, the Push Concepts, prototype implementation as well as transfer into practical surroundings are presented. 1