Agile New Service Development in an Interdisciplinary Context
Sabrina Cocca, Ann-Mareen Franke, Simone Schell · Technology Innovation Management Review · 2015
IntroductionCompanies face many challenges in developing and innovating services, particularly in the domain of knowledge-intensive business services (KIBS). For example, KIBS require in-depth interaction between the service company and their customers, and therefore, these services are highly customized. Thus, the specific demand areas of the customers must be covered in