Evolution of Product Management in Web 2.0
Omar Saleem Chishti · KTH Publication Database DiVA (KTH Royal Institute of Technology) · 2009
The aim was to study how product management is practiced in emerging startups in today‟s hi-tech world with emphasis on companies working in Web 2.0. Following key problems were assessed: 1. Often, most companies do not have a defined produc management approach. 2. Product managers use their experience when assigned products rather than a uniform approach throughout the organization suggesting confusions within the teams. 3. Most Tech-startups are too focused on technological advancements that they ignore their intended clients – a reason why products fail.