A Study of Target Market and Administration Tactics of Advertisement Letter Service
LiXuedong · 中国邮电高校学报：英文版 · 1996
In this paper,advertisement service markets are sorted out from two respects,and divided into segments on two dimensions.Based on the discussion about competitive ability of advertisement letter service in every market segment ,markets are divided into three grades.In the end,the market allocation and some key administration tactics about advertisement letter service are discussed.