MARKET Final Demonstration System Documentation
Patricia Jackson Allen, Stephen Taylor · ePrints Soton (University of Southampton) · 1999
This document D5.4 “Final Demonstration System Documentation” describes the public demonstrator for the EC Project MARKET (EP 24456). The MARKET project started on September 1 1997 and ended on June 30 1999. The MARKET project includes the following partners: SPSS Inc (formerly ISL Ltd, UK), IT Innovation Centre (formerly PAC), UK and Somerfield Stores Ltd, UK. Data mining is a maturing technology and application area. However, there are few public case studies demonstrating the power and benefit of the technique. In the MARKET project we set out to demonstrate how non-IT specialists using data mining techniques can derive business benefit from a large corporate data warehouse.